Monday, August 31, 2009

Bulmers: English perry

unny that I had to have the "taste of the English summer" on its last day. At least, this is how Bulmers' pear cider has been promoted for last few months. Even the absence of a TVset in my place did not save from the ubiquitous advertising.

It is not that I caved in, it's more down to abysmal choice of summer drinks in my local Sainsbury's where I have paid my first ever visit. I gave the highly cringeworthy 3-litre PET bottle of cider a wide berth and was left with the only option. Luckily, it turned out rather delightful: sweeter and milder than French poiré, Bulmers pear cider is, truth be told, easier to join in its own right.

I remember reading somewhere that the word perry is not used commercially any more because its perceived fuddy-duddiness may turn off the highly coveted youth market.

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