ot just the only credible clean-up of the financial crisis aftermath comes from Iceland, but also Lidl's own take on faux caviar at a humble £1.49 a jar. Despite this review by The Daily Mail's own McDonald's sampling guru India Sturgis, capelin roe, known in Japan as masago, could be a good introduction to the world of fishy delicacies for the uninitiated.
It could be, because, probably in a bid to "posh it up", Norprawn, the manufacturer, decided to "upgrade" the natural yellowish-pink colour to blueish black with the help of no less than four chemical additives: E141 (chlorophyllin), E150d (sulfite ammonia caramel), E151 (Billiant Black BN, banned in many countires) and E163 (anthocyanin). With the accompanying stabilisers E422 (glycerol, previously use as automotive antifreeze) and E412 (guar gum) and preservatives E202 (potassium sorbate) and E211 (sodium benzoate), this product contains a whole constellation of industrial ingredients to make this "luxury-on-the-budget" offering a veritable chav fodder.
Lidl is truly a mixed bag of tricks. On the one hand, they offer solid cooking basics of very consistent quality for half the ongoing price. On the other hand, half of what they carry is plain vile and fit to make sure consumers won't live until retirement. Caveat emptor.
It could be, because, probably in a bid to "posh it up", Norprawn, the manufacturer, decided to "upgrade" the natural yellowish-pink colour to blueish black with the help of no less than four chemical additives: E141 (chlorophyllin), E150d (sulfite ammonia caramel), E151 (Billiant Black BN, banned in many countires) and E163 (anthocyanin). With the accompanying stabilisers E422 (glycerol, previously use as automotive antifreeze) and E412 (guar gum) and preservatives E202 (potassium sorbate) and E211 (sodium benzoate), this product contains a whole constellation of industrial ingredients to make this "luxury-on-the-budget" offering a veritable chav fodder.
Lidl is truly a mixed bag of tricks. On the one hand, they offer solid cooking basics of very consistent quality for half the ongoing price. On the other hand, half of what they carry is plain vile and fit to make sure consumers won't live until retirement. Caveat emptor.
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