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nglish jokes about Eastern European cuisines are pretty rich coming from the people whose national dish is vinegar-drenched deep-fried potatoes eaten out of a newspaper cone. But then again the English never seem weary of taking the piss out of French cuisine so it is really a local issue.
Kürtőskalács (pronounced more or less like 'kewrtersh-kalartch') is said to be Hungary's oldest pastry. It hails from Transylvania, which, despite being populated mostly by ethnic Hungarians, was awarded to Romania after WWI. So, although it is de jure Romanian, de facto it is Hungarian (I'm talking about pastry, not territory here).
Essentially, it is a ribbon of sweet leavened dough wound around a cylinder, heavily sprinkled with sugar and baked over fire. In the olden days it was turned by hand but these days it is all automatic. When ready it can be sprinkled with caster sugar, cinnamon or chopped nuts. Thanks to it peculiar shape it is also known as chimney cake in English. That is what kürtőskalács actually means in Hungarian too.
In London, I found it in the New Covent Garden market where a very friendly Hungarian lady (on the picture above) plies them for one quid fifty pense a pop. A veritable yum-orama with a cup of freshly brewed coffee.

don't always mind shortcuts in cooking. The traditional goulash recipe takes up to two hours of boiling down paprika into gravy. You can bypass that by using a ready-made gulyaskrém, paprika paste for goulash.
Hungarians don't expect foreigners to be interested in this product, so you can only get hold of it in Hungary, nor is there any information on the tubes in any language besides Hungarian. However, you only need to know two words: csípős (hot) and félédes (mild). My preference goes for the félédes version for making actual goulash or pörkölt - it does not overwhelm the rest of the stew's flavours. The csípős version is fab as a spicy spread for sandwiches, it has the kind of kick and favour quite unlike anything else spicy. My favourite combination is tomato slices topped with bresaola, fresh basil leaves and paprikakrém.
Now scan the net for cheap ticks to Hungary and off you go! I once flew to Budapest for 48 Euros, return all included. I wish you the same luck!